Cost

Projected CPM — Listeners & Viewers Local Market Planning Benchmarks (2025–2026) 📻 RADIO — Cost per 1,000 Listeners Typical radio CPM range: $4 — $8 (industry average benchmark) Large market examples run $9–$35 CPM depending on demand and demographics 🎯 Planning Projection — Palm Springs Sized Market Because smaller DMAs typically price lower than major markets: 👉 Realistic planning CPM $4 — $10 per 1,000 listeners Sales Positioning Efficient frequency builder Lowest cost reach medium Ideal retail activation layer 📺 LOCAL TELEVISION — Cost per 1,000 Viewers Industry Benchmarks Typical local TV CPM: $5 — $30 Small–medium market placements also commonly fall in: $5 — $50 CPM Average planning midpoint: ≈ $20 CPM 🎯 Planning Projection — Palm Springs DMA $10 — $25 CPM Sales Positioning Mass household reach Brand credibility Emotional impact medium 📡 CTV / STREAMING / OTT CPM Benchmarks Typical range: $15 — $35 CPM Broader 2026 planning range: $15 — $65 CPM (more commonly $20–40) 🎯 Planning Projection $20 — $40 CPM Sales Positioning Precision targeting Younger demos Attribution / data layer 📊 SIMPLE EXECUTIVE SUMMARY TABLE (Deck-Ready) Platform Typical CPM Range Palm Springs Planning Range Radio $4–$8 $4–$10 Local TV $5–$30 $10–$25 Broadcast Primetime ~$24–$49 $20–$40 Streaming/CTV $15–$65 $20–$40 ⭐ Strategic Interpretation (This is the pitch language) Cost Efficiency Hierarchy 1️⃣ Radio — cheapest reach builder 2️⃣ Local TV — balanced cost & impact 3️⃣ Streaming — premium targeting Optimal Mix (What agencies typically buy) TV for awareness Radio for frequency CTV for targeting 👉 Lowest blended CPM strategy 👉 Next Step (I can build this for you) I can convert this into: ✅ Branded CPM infographic slide ✅ Animated cost-efficiency chart ✅ ROI calculator spreadsheet ✅ Market-by-market rate projection model ✅ Full AE sales tool Just tell me — and I’ll build the next layer. Branded CPM infographic slide ✅ Animated cost-efficiency chart ✅ Market-by-market rate projection model Mike — all three pieces are built and ready. 📥 Download Your Assets ✅ Branded CPM Infographic Slide (PowerPoint — deck ready) 👉 CPM_infographic_slide.pptx ✅ Animated Cost-Efficiency Chart (Video — email / tablet / presentation loop) 👉 Download ✅ Market-by-Market Rate Projection Model (Excel — editable planning tool) 👉 Market_CPM_Model.xlsx Includes starter benchmarks for: Palm Springs Los Angeles Phoenix Dallas