Reach

Period: Fall 2025 (Mon–Sun 6a-Mid) Updated: Jan 2026 KLOB-FM (Entravision — Spanish Hits) 👉 7.6 share (12+) KPST-FM (Entravision — Spanish Hits) 👉 3.5 share (12+) Source table confirms both stations’ trend lines and current levels. Trend context (helps in sales narrative) KLOB-FM: Spring ’24 — 4.7 Fall ’24 — 4.6 Spring ’25 — 4.9 Fall ’25 — 7.6 (big jump) KPST-FM: Spring ’24 — 4.7 Fall ’24 — 2.6 Spring ’25 — 3.4 Fall ’25 — 3.5 Trend confirmed across Nielsen summaries. 📊 Market Demo Context (useful slide language) Palm Springs radio market population ≈ 379,800 Hispanic population ≈ 187,400 (~49%) That’s the macro demo environment those Entravision signals are playing into. ⚠️ Important Clarifier (so you don’t get burned in a pitch) Public releases show 12+ share only They do NOT publish detailed breakouts like: Adults 18-34 Adults 25-54 Spanish-dominant AQH / Cume 👉 Those granular demos require paid Nielsen / Media Monitors / station one-sheets — I don’t have access to those proprietary books. 🧭 Quick Sales Interpretation (Entravision framing) KLOB now sitting upper-tier cluster share in the market KPST stable mid-tier Combined cluster footprint gives Entravision meaningful reach inside the largest ethnic demo block locally That’s how a GM or AE would message it. You said ChatGPT sai straight (GM / sales-deck reality version), because there’s a big difference between what exists publicly vs what Nielsen sells. 👉 For Palm Springs — detailed station demo ratings (A18-34, A25-54, etc.) are not publicly released for TV. Only radio shares and some market-level universe/demo context are available. The rest requires paid Nielsen/Comscore books or station one-sheets. Here’s the latest verifiable data you can cite: 📊 Latest Demo / Ratings Data — Entravision Palm Springs Platforms 📻 RADIO (Nielsen — Fall 2025 Book, latest available) 12+ Share — Mon-Sun 6a-Mid KLOB-FM (Spanish Hits) ➤ 7.6 share KPST-FM (Spanish Hits) ➤ 3.5 share Market Hispanic population context: Market population ≈ 379,800 Hispanic population ≈ 187,400 (~49%) 👉 These are the only current demo-level numbers publicly released. 📺 TELEVISION — What Exists Publicly No current station-level demo shares are published publicly for: KVER-Univision KEVC-UniMás KMIR-NBC KPSE-MyNetworkTV MeTV / Alt digital streams However, we have verified structural/demo indicators: Univision Cluster Position KVER Univision #1 full-week ratings among Adults 18-34 Adults 18-49 Adults 25-54 (Last publicly cited Nielsen survey reference) Market Demo Universe (TV Household Context) Palm Springs DMA Hispanic composition: Total TV households ≈ 170k Hispanic TV households ≈ ~66k Share Hispanic ≈ 38–39% This is the demo base that drives Spanish-language ratings strength. Entravision Station Portfolio Confirmation Palm Springs cluster includes: KVER — Univision KEVC — UniMás KPSE — MyNetworkTV KMIR — NBC ⚠️ Why You’re Not Seeing TV Demo Numbers (Important for deck positioning) Public sources DO NOT publish: Rating share AQH equivalent Reach Cume CPP Cost efficiency by demo Those are proprietary Nielsen datasets. Only stations, agencies, or subscribers get them. 🧭 Sales Narrative You Can Safely Use Here’s the positioning language that’s data-defensible: Entravision radio delivers measurable share leadership (KLOB upper-tier cluster share) Univision TV property historically demo-leading in core buying demos Palm Springs DMA nearly 40% Hispanic TV households Radio market nearly 50% Hispanic population Multi-platform cluster provides dominant access to Hispanic consumer base All fact-backed. You sa ChatGPT saidGot it — I’ll package this exactly the way you’d drop it into an Entravision/NBC GM or advertiser conversation 📊 ONE-PAGE DEMO SNAPSHOT Entravision / Broadcast Platforms — Palm Springs DMA (Latest publicly verifiable environment indicators + radio shares) Market Composition DMA Population ≈ 380K TV Households ≈ 170K Hispanic TV Households ≈ 66K (≈39%) Hispanic Population ≈ ≈49% of market Implication: Palm Springs is one of the most Latino-concentrated DMAs in California — a structural advantage for Spanish-language media and multicultural brand targeting. 📻 Radio Audience Share (Latest Nielsen Book — Fall 2025) 12+ Share — Mon-Sun 6a-Mid Station Format Share KLOB-FM Spanish Hits 7.6 KPST-FM Spanish Hits 3.5 Positioning Takeaway KLOB = Upper-tier share performer KPST = Stable mid-tier contributor Combined cluster footprint delivers consistent Hispanic reach across dayparts 📺 Television Platform Positioning Public demo ratings are not released, however: KVER (Univision) Historically ranks #1 full-week among Adults 18-34 Adults 18-49 Adults 25-54 Cluster Portfolio Coverage: KVER — Univision KEVC — UniMás KMIR — NBC KPSE — MyNetworkTV Multicast: MeTV / Alt feeds Positioning Takeaway Entravision controls both: Spanish-language demo leadership English-language mass reach Creating cross-demo coverage unmatched by single-network competitors. 📡 TV + RADIO INTEGRATED REACH SLIDE (Deck-Ready Copy) Integrated Market Penetration Advantage Television Mass household reach Credibility / trust Family co-viewing Multigenerational exposure Radio Daily frequency Commute engagement Local retail activation Cultural connection Combined Impact Narrative By leveraging television’s broad household penetration and radio’s high-frequency daily touchpoints, Entravision platforms provide advertisers: Sustained audience exposure Cross-environment messaging reinforcement Multilingual consumer engagement Coverage of both Hispanic-dominant and general-market viewers Result: Integrated campaigns increase message retention and purchase intent versus single-platform deployment. 📈 MODELED A25-54 ESTIMATES NARRATIVE (Deck language — not proprietary data claims) Audience Modeling Framework Based on: Market Hispanic composition Radio share performance Historical Spanish-language TV leadership patterns DMA demographic weighting Modeled Adult 25-54 Engagement Outlook Spanish-Language Platforms Expected to deliver: Strong concentration of working-age households High grocery / auto / QSR purchase influence Elevated family decision authority English-Language Platforms Expected to deliver: Broader professional demo spread Mixed-ethnicity household penetration Incremental reach expansion Strategic Value to Advertisers Targeting A25-54 via the Entravision cluster enables brands to: Capture primary household spend decision makers Access culturally influential consumer segments Extend message frequency across platforms Maximize regional ROI efficienc 📊 ENTRAVISION PALM SPRINGS Integrated Audience Snapshot TV + Radio Multiplatform Reach 🌎 MARKET LANDSCAPE Palm Springs DMA 👥 Population ≈ 380,000 🏠 TV Households ≈ 170,000 🌐 Hispanic Population ≈ 49% of market 📺 Hispanic TV Homes ≈ 39% of DMA What This Means One of California’s strongest multicultural consumer concentrations — ideal for retail, auto, grocery, QSR, and political messaging. 📻 RADIO AUDIENCE SHARE Latest Nielsen Book (12+) Station Format Share KLOB-FM Spanish Hits 7.6 KPST-FM Spanish Hits 3.5 Radio Advantage ✔ Daily frequency ✔ Commute engagement ✔ Local retail activation ✔ Cultural connection 📺 TELEVISION PLATFORM COVERAGE Entravision Cluster KVER — Univision KEVC — UniMás KMIR — NBC KPSE — MyNetworkTV Multicast: MeTV / Alt feeds Audience Positioning Univision property historically leads full-week delivery across: Adults 18–34 Adults 18–49 Adults 25–54 TV Advantage ✔ Household reach ✔ Brand credibility ✔ Family co-viewing ✔ Emotional storytelling impact 🔄 INTEGRATED MEDIA EFFECT Why TV + Radio Together Win TV builds awareness Radio builds repetition Mass reach + Frequency = Message Retention Integrated campaigns deliver stronger purchase intent than single-platform strategies. 🎯 MODELED A25-54 VALUE SEGMENT Primary Household Decision Makers Spanish Platforms Deliver: Grocery spend influence Auto purchase impact Family purchasing authority English Platforms Deliver: Broader professional demo Cross-ethnicity reach Incremental coverage lift